Given the inaugural edition’s phenomenal success, SIFA – South India Fashion Awards, organized and produced by Ajit Menon Trendz, a market-leader in fashion and entertainment, is coming back with a bang! This year’s event is going to be even bigger as we shine the spotlight on the latest happenings in the world of South Indian fashion, style and entertainment.

SIFA will feature the hottest brands and the top talents from the fashion, entertainment and sports industries. SIFA will be curated by a stellar advisory board comprising members from the crème-de-la-crème of the media, film and fashion fraternities. A star-studded gathering like this comes but once a year only. It all promises to be a night of electrifying glitter and glamour.