MAX presents South India Fashion Awards (SIFA)

SIFA is the single biggest fashion awards platform in South India that recognizes and awards the best icons in the fashion and entertainment spaces. SIFA also brings to the fore, a la mode trends from both nationally and internationally-acclaimed award-winning designers. SIFA is the brainchild of Ajit Menon Trendz, a leading event, modeling and celebrity management agency, based in Chennai.

SIFA’s mission is to unearth the region’s potential in the fashion industry. It is a launchpad for models, fashion designers, stylists, photographers, fashion bloggers, makeup artists, hair stylists, and fashion icons from across the region. SIFA even goes on to include special award categories in films, sports and fashion achievers, making it a truly unique platform with an unmatched appeal.

Advisory Board

SIFA is curated by a well informed advisory board consisting of the following personalities:

  • Ajit Menon – SIFA Director
  • Aruna R Krishnan – Managing Editor of Ritz, SouthScope and Galatta
  • Chaitanya Rao – Fashion Designer
  • Vijay Adiraj – Actor, Director & Media Personality
  • Shanthanoo Bhagyaraj – Actor
Award Categories
Winners of Last Edition
  • Best Runway Model – Female - Rakshitha
  • Best Runway Model – Male – Atul Tripathi
  • Best Commercial Model – Female – Pradhayini Sarvothaman
  • Best Commercial Model – Male – Akhil Iyer
  • Best Fashion Designer – Mens Wear – Vivek Karunakaran
  • Best Fashion Designer – Womens Wear – Anushree Reddy
  • Rising Star Fashion Designer – Shalini James
  • Best Fashion Photographer – G Venket Ram
  • Best Stylist – Neeraja Kona
  • Best Makeup Artist – Ralph Daniels
  • Best Hairstylist – Rachel Singh
  • Fashion Icon – Female – Rakulpreet
  • Fashion Icon – Male - Dulquer Salmaan
  • Fashion Mentor – Prasad Bidappa
  • Jury Award – Sophia M Joe
SIFA trophy launch during the press meet
Shalini James - Rising Star Designer
Vivek Karunakaran - Best Mens Wear Designer
Rakul Preet Singh - Fashion Icon, Female