SIFA is the single biggest fashion awards platform in South India that recognizes and awards the best icons in the fashion and entertainment spaces. SIFA also brings to the fore, a la mode trends from both nationally and internationally-acclaimed award-winning designers. SIFA is the brainchild of Ajit Menon Trendz, a leading event, modeling and celebrity management agency, based in Chennai.
SIFA’s mission is to unearth the region’s potential in the fashion industry. It is a launchpad for models, fashion designers, stylists, photographers, fashion bloggers, makeup artists, hair stylists, and fashion icons from across the region. SIFA even goes on to include special award categories in films, sports and fashion achievers, making it a truly unique platform with an unmatched appeal.
SIFA is curated by a well informed advisory board consisting of the following personalities: